When marketing is your business, you need Facebook as your partner. No place else can you get the massive exposure to potential customers at such minimal costs. If you aren't yet using Facebook as your number one marketing tool, the following article will show you why you should be and how to do it.
Never let a Facebook page get overridden by spam. Even if you aren't around, you can put filters in place which will monitor and guard your page. Anyone with administrator privileges to your page has access to these filters.
Use custom tabs to make your page stand out. You can easily organize the information available on your page so that fans can find it. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Be careful of sharing any update that's totally alien to your brand's typical messaging. Take care when posting about current events so as not to bore or offend any followers. Try using your personal account to share personal project updates.
Have fun with your Facebook marketing. This seems like an odd tip, but really it's very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can't be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won't get much traction.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
When you create your Facebook page, have a goal in mind. Don't have a Facebook page just for the sake of having one. Do you want to speak with your customers? Or do you have one so your customers are able to contact you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn't taken, secure it as soon as you can. You never know when someone may just pick that name and you'll be out of luck.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
You need to be sure that you're nurturing relationships with people when you're interacting with them on Facebook. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. A good method of building strong relationships is to post new, straightforward content often. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Make sure your profile is up to date. If there are any changes that are happening to your business you need to get your profile page updated. If your page is kept up to date you'll help the people out that show interest in the things you're offering. You may choose to change your profile page often to keep customers coming back.
Your posts should be varied but on topic. These posts can be loosely related to your products or services. This will help improve your credibility with fans. You could solicit and post pictures or ask for opinions.
You must have a regular presence on your Facebook page if you wish for it to make a difference for your business. Facebook shares the most active businesses information before those that are not sharing information very often. To ensure that your messages are getting to those that care you must remain active.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be "hard sell" promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand's name is getting out there too. That's a win-win scenario.
Sharing posts about discounts or promotional events is a good way to provide valuable content for your audience but keep in mind that your subscribers will lose interest in your campaign if you only share this kind of content. Limit yourself to one promotional post a week and look for educational content you can share the rest of the time.
Not only do you want to promote sales, but you want to build a fan base, too. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
Marketing is a fast-paced, high-pressure business and fortunately for you, Facebook is making it a lot easier. Use the advice from this article to get your profile up and running and watch the results! By putting just a few minutes into your campaign every day, you can reach thousands of new customers and get business booming.
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